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By continuing to use this website, you agree to our use of cookies. For more information, please see our Privacy Policy. These videos were shared on Greene King's YouTube profile and posed the question, "Without these neighborhood meeting places, where would we share these moments?
The big takeaway: It's okay to get a little sentimental with guerilla marketing. Think about the emotions invoked by what you offer. Then, invite your audience to create content around what your brand means to them. When I think of Count Dracula, I conjure the penultimate villain synonymous with everything that goes bump in the night.
The BBC wanted to capitalize on this feeling to promote their show, Dracula. By day, their billboard was designed to be minimalistic with red text on a white background with a few bloody stakes. However, like its subject, the billboard changed completely every time night fell. The installation ended up being featured in Adweek and had some viral success for its creativity and skillful implementation. The big takeaway: Think outside the box for your advertising materials.
In this case, light and shadow were enough to convey the message and capture attention. Hopefully, you'll be inspired by these examples, especially if you're promoting a smaller brand. Don't be afraid to crowdsource the content for these campaigns, for example -- after all, it's creative approaches to your work that help maintain guerrilla marketing's budget-friendly, inbound nature.
Remember: Catch people where they are, and insert your brand there. Don't interrupt, but invite them to participate. Editor's note: This post was originally published in July and has been updated for comprehensiveness.
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Unexpectedly, not only were most users supportive, we even saw a pickup in usage after notifying users that everything was back to normal. Watching your 4. Localizing the app was the first step, but the 2X increase we saw in our numbers came from localizing our marketing. We started by localizing every pixel of content on our app store page.
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